What is Ourix? What it builds, who it is for, how it is priced

Promethean Research asked 119 agency owners and managers what worried them going into 2026. The top three answers were sales, profit margins and lead generation, from a sample whose average after-tax net margin was 13 percent in 2025. Sales and lead generation are one problem seen from two sides, and it often sits under the third. When the pipeline runs on referrals and the founder's network, revenue arrives in waves, and margin goes into covering the gaps between them. That is the problem Ourix works on. It builds the outbound system that puts qualified meetings on a founder's calendar every week, installed inside the client's business and owned by the client. This page is the factual version: what the build gives you, who it fits, how the pricing works against the alternatives, and the situations where a different provider wins.

What is Ourix?

Ourix is a done-for-you acquisition company for founder-led B2B businesses, agencies first: it builds an outbound system inside the client's business, with AI-assisted SDRs that book qualified meetings every week without the founder prospecting. The slogan is the scope: solving B2B acquisition.

Ourix is run by Jeff Karb, who ran his own ecommerce, paid ads and lead gen agencies before building acquisition systems for other agency owners. That is the short answer to why the client list is agencies and B2B services rather than software companies. Ourix sells into the market it came out of, and it knows what a referral-only pipeline feels like from the inside. More on the founder is in the about section of the home page.

Across every build to date, Ourix clients have generated over $27M in revenue. The more useful question for a buyer is what they keep, and the answer here is everything: the domains, the mailboxes, the lists, the sequences and the CRM sit on the client's own accounts from the first day of the build.

What does Ourix build?

Ourix builds a working outbound system on the client's own domains and accounts: verified lists of the buyers they want, outreach on email and LinkedIn, every reply in one inbox, and a pipeline view that shows what got booked. Nothing about that list is exotic. What breaks in a typical agency is that the pieces live in different tools and nobody owns the seams between them.

The build starts with the offer, because software cannot fix what the offer gets wrong. A weak offer on cold outbound burns through the list faster and books nothing. An agency that sells "growth marketing" to "businesses" has no cold-ready offer, so the first decisions are who the business wants to sell to and what it promises them in one sentence a stranger understands.

Every build is scoped to the client's offer, the market it sells into and where those buyers can be found. Campaigns go live in about 30 days, on infrastructure the client already owns by then.

The mechanics of each job, with a tool shortlist and the sizing math, are in the guide on building an AI outbound system for a B2B agency. This page is about the company; that one is about the machine.

Why does Ourix only work on acquisition?

Because a business grows to its constraint and no further, as Alex Hormozi puts it, and in founder-led B2B services the constraint that shows up most often is the pipeline. Delivery has room, the clients are happy, and new business still depends on referrals and the founder's network. That is the pattern Ourix sees most across the agencies it works with, and the wish at the end of the conversation is always the same: more meetings.

The three constraints are told apart by signal, never by revenue. Acquisition: the pipeline depends on referrals or the founder's network, and delivery has room. Conversion: leads arrive and leak somewhere between first reply and signed proposal. Fulfillment: you can sell it, and you cannot deliver it at margin without the founder in every project. A $3M agency whose referrals dry up has an acquisition problem; a small agency where one person does all the delivery does not. The longer version of that diagnosis sits in what an agency operating system is.

Acquisition is also where the founder's time comes back fastest. Every meeting the system books is one the founder did not have to find at a networking dinner or through a favour from a past client. When the constraint is conversion or fulfillment instead, more meetings make the year worse, which is why the last section of this page lists the cases where Ourix is the wrong call.

Who is Ourix for, and who is it not for?

Ourix works with founder-led B2B businesses, agencies first, that already have clients, a team and an offer that sells, typically doing $30K to $300K or more a month. The agency types vary: marketing, lead gen, recruitment with a niche, ecom services, development, finance, design and tech. B2B service businesses outside the agency world fit when the shape is the same.

What qualifies a business is the problem, not the headcount. The pipeline depends on referrals or the founder's network, delivery could take on more clients next month, and the founder is still the one who finds most of the new business. If those three are true, outbound has something to amplify.

The no list is short and specific. Businesses still finding product-market fit, because outbound amplifies an offer that already sells and cannot create demand for one that does not. B2C, low-ticket offers and physical products. And anyone who needs meetings inside two weeks, since domains have to warm up before they send and a system that burns its domains in week one books nothing in week six.

What is AgencyOS, and when does it come in?

AgencyOS is what comes after acquisition: once meetings land every week, Ourix consults founders on building their agency operating system, so the new clients come in at a better margin instead of more chaos.

The order matters. A founder-led agency that adds clients on top of founder-run delivery usually watches margin shrink as revenue grows, because every new account adds a person, a handover and another thread that ends on the founder's desk. The mechanics of that are in the guide on why agency profit margins shrink as revenue grows. Promethean's sample averaged 13 percent net; the founders Ourix works with want 40 percent or more.

An agency operating system is the business documented once, so every person and tool works from the same facts, the numbers in one place, briefs that say what to fix, and automations that act on them. AgencyOS is done with the founder rather than for them: Ourix consults, and the team that will run the system builds it, which keeps it in the hands of the people who use it every day. Details are on the AgencyOS page.

How is Ourix priced?

Ourix does not publish prices. The build is a one-time fee scoped to your channels and your market, there is no lock-in, and you get the exact number on the call.

A single-channel build for one tight audience and a two-channel build across several segments are not the same job, and a number on a web page prices neither of them honestly. What every buyer can do is hold each quote, including this one, to the same three tests: what it costs per qualified meeting once the system runs, what the running tool costs are on top, and what you keep if you stop.

Two things hold regardless of scope. The client owns every asset, and nothing locks them in, so whether the work continues gets decided on the numbers rather than on a contract.

How does that compare to renting meetings or hiring an SDR?

Four routes to outbound exist, and they differ less in monthly cost than in what is left standing when you stop paying. The market rates below are September 2026 figures. The Ourix row stays in shape, not numbers.

Route	2026 market price	What you own after	Time to first meetings	Where it breaks
Appointment setting agency	$2,000 to $15,000 a month, or $50 to $300 per SMB meeting and $600 to $1,500 plus for C-suite	Nothing: lists, domains and inboxes stay with them	2 to 4 weeks	The month you stop paying
In-house SDR	$80K median on-target earnings plus tools and management	The relationships, and whatever got written down	3 months of ramp	Median tenure is 1.9 years
Automation freelancer	$1,500 to $5,000 for a build of 5 to 15 flows	The workflows, if someone in-house owns them	2 to 6 weeks	Credentials and context leave with the builder
Built inside your business (Ourix)	One-time build, quoted on the call	Domains, mailboxes, lists, sequences, CRM, pipeline view	About 30 days	Nobody shows up to the meetings

The rented-meetings numbers come from Leadium's July 2026 pricing guide, which puts basic campaigns at $2,000 to $5,000 a month, mid-tier programmes at $5,000 to $10,000 and enterprise multichannel at $10,000 to $15,000 or more, and cites a Clutch figure of $550 to $1,700 as the average cost per qualified B2B appointment in 2025. Normalize every quote you get to cost per qualified meeting, because monthly spend hides the difference.

The hiring route has harder data behind it. The Bridge Group's 2025 SDR report, built from 351 B2B companies, puts median SDR on-target earnings at $80K on a 68:32 base-to-variable split, ramp at 3.0 months, median tenure at 1.9 years and quota attainment at 60 percent, the lowest they have recorded. Read that as a sequence: three months before the rep produces, twenty-three months before they leave, and a six-in-ten chance they hit the number in between. A person without a list, a sending system and a pipeline view books very little in the first quarter.

What do you own when the build is finished?

All of it, on your own billing: the domains, the mailboxes, the lists, the sequences, the CRM and the pipeline view. Ourix holds no asset hostage. If the engagement ends, the system keeps sending, because every part of it already runs on your accounts.

That ownership has a running cost, and the honest version of any pitch includes it. Here is the layer an outbound system like this runs on at September 2026 list prices, the default first and the alternative worth knowing next to it.

Job	Default	Pick the alternative when
Lists	Custom scrapers on Apify ($19 or $199 a month) plus intent signals: hiring, LinkedIn engagement, job changes	LinkedIn Sales Navigator or Apollo, when the audience is a plain title and industry filter
Enrichment	Custom workflows with waterfall enrichment: several email finders in sequence, then verification	Clay (free, $167 or $446 a month), when you want every step in one tool
Mailboxes	Instantly AirMail at $4 an inbox a month, or a specialist provider such as Mailforge from $3 a mailbox	Google Workspace from EUR 6.80 a user, when the sender also needs a normal inbox
Sending	Instantly at $47, $97 or $358 a month	Smartlead at $39, $94 or $174, when the low tier has to carry many mailboxes
LinkedIn	HeyReach at $79 a month per sender for sending, Kondo from $28 a user for the LinkedIn inbox	lemlist, when LinkedIn steps belong inside the email sequence
CRM	Close from $19 a user, HubSpot, Pipedrive or Attio, whichever the team will actually use	HighLevel from $97 a month, when CRM, calendar and funnels should live in one account
Automation	Make at $9 Core or $16 Pro, n8n, and custom agentic workflows where a step needs judgement	Zapier, when the team already runs on it

A lean email-only setup, Instantly Growth with ten AirMail inboxes and an Apify starter plan, lands near $110 a month before enrichment credits. A standard build with a finder-and-verifier waterfall runs $250 to $400. A multichannel setup with LinkedIn senders and heavy scraping passes $1,000. Those are the numbers to hold against a lead gen agency's monthly invoice, and they are also why the CRM decision deserves its own thinking; the options are broken down in the guide on the best CRM setup for a B2B agency.

What does an AI-assisted SDR actually do?

An AI-assisted SDR is the SDR job with the repetitive half handed to software: research, list building, first drafts and follow-up run on AI, and a person owns the judgement and every reply. The assistance is in the volume and the consistency. The judgement is not automated, and any vendor claiming otherwise is selling ahead of the technology.

The category earned its skepticism. TechCrunch reported in March 2025 that AI SDR startup 11x had displayed customer logos from companies that had only trialed the product, with ZoomInfo's lawyer threatening action over a one-month trial shown as a live customer. Former employees told the reporters that contracts surviving the three-month trial period totalled about $3 million against $14 million in reported annual recurring revenue.

We were losing 70-80% of customers that came through the door.

That is a former 11x employee quoted by TechCrunch; the company disputed the figure and said its retention rate was 79 percent. The lesson for a buyer is simple enough: buy the mechanism you can inspect, not the autonomy claim.

What actually moves the number is list quality, volume and the offer. Instantly's 2026 benchmark report, drawn from billions of cold email interactions between 1 January and 18 December 2025, puts the average reply rate at 3.43 percent, the top quartile at 5.5 percent, and finds 58 percent of all replies come from the first email in the sequence. Run the arithmetic before you buy anything: at 3.43 percent, 2,000 well-targeted sends a month produce about 68 replies, and only a fraction of those become meetings.

Deliverability is the floor under all of it. Google's sender guidelines require SPF or DKIM from every sender, and SPF plus DKIM plus DMARC, domain alignment and one-click unsubscribe from anyone sending 5,000 messages a day or more, with spam complaints in Postmaster Tools held under 0.30 percent. Cross that line and no amount of model-written copy gets you back into the inbox.

How long does it take, and what does the founder do?

Campaigns go live in about 30 days, and the founder's time goes into the decisions nobody else in the building can make: who to sell to, what the offer promises, and the sales calls.

The 30 days are mostly waiting on infrastructure, not writing. New domains and mailboxes have to build a sending reputation before they carry a campaign, and Instantly's warmup guide says to wait at least two weeks before using an account in a campaign and three weeks for its AirMail accounts. A provider promising meetings on day three is either sending from someone else's reputation or burning yours.

Everything else moves off the founder's plate: the lists, the sending, the follow-up, the inbox. That part takes a week or two to feel normal, because in a referral-led business the founder has usually been the pipeline for years. A build cannot choose the target market for them, and it cannot sit on the sales call.

Where a different option wins

Ourix is the wrong choice in three situations, and it is cheaper for everyone to spot them early. First, when meetings are needed inside two weeks. A pay-per-meeting setter is faster there; you just own nothing afterwards.

Second, an enterprise-only client roster. Nine-month buying cycles mean a system launched in October proves nothing until summer, and that is a poor use of anyone's money. Third, and most common: acquisition is not the constraint. If delivery only holds together because the founder sits in every project, more meetings make the year worse rather than better. The fix there is on the delivery side first, and the guide on making your agency run without you is the place to start.

Being told no is a signal worth paying attention to when you shop this category. A provider that says yes to every prospect is selling its own capacity.

What to do next

1. Name your constraint by signal. Referral-only pipeline with spare delivery hours is acquisition. Leads that die between first reply and proposal is conversion. Margin that only holds with you inside the project is fulfillment. Fix the one you have.
2. Count real capacity before buying pipeline. Write down how many new clients you could take on next month without hiring, then size any outbound programme to that number.
3. Make the offer cold-ready. One audience, one outcome, one reason to reply. If you cannot write it in a sentence a stranger understands, no sending tool saves the campaign.
4. Price the alternatives on cost per qualified meeting rather than monthly spend, using the table above, and ask every provider what you keep if you cancel.
5. Book the free growth audit. It is a read of your actual acquisition setup and what to fix first, delivered as a document you keep whether or not anything else follows.